Designer to know: Alanui

Alanui, “the long path” in Hawaian, is the name of the brand created by siblings Carlotta and Nicolò Oddi. After starting out with a cashmere cardigan collection, Alanui went big in all the most significant fashion e-commerce places worldwide!

This is all about just one cardigan design, featuring extremely high-quality cashmere, without any buttons, and with a patterned belt instead. The cardigans come in many colors, and their first design was a homage to Native American iconography. Fringes, and their extremely cozy designs, are the characteristics that best represent the brand’s identity. After their initial success, the brand developed more designs: some with attached headwear, ponchos, and oversize sweaters. Their cardigans are the definition of 100% luxury: quality, exclusiveness, and comfort… We have no doubt! We met founder Carlotta this September during fashion week: she was wearing some of Alanui’s designs, and that was when we definitely realized that Alanui’s cardigans are just what you need for the change of season! We just love Carlotta’s style, and we already knew her brand wouldn’t disappoint us: her cardigans are utterly unique items, which work very well with boho chic style, and that will never go out of fashion!