We first heard about Veronica Ferraro in 2009, when she started to post her outfits in the style of her very good friend Chiara Ferragni, on her blog The Fashion Fruit. From there she never stopped! Every day she inspires her 840k Instagram followers with her amazing looks, but also through her motivational quotes and captions… especially when she talks about fitness! Do you think you know already everything about one of Chiara’s BFF? Find it out on our interview!
You’re one of the most powerful Italian influencers, but in these years you worked also as a model and a beauty & fitness guru. How do you like to be defined?
I don’t really like the word “influencer”, even if I know that it’s probably the right definition to describe what I do. This year my job’s focus will deal with an apparel project, so I guess I’ll be able soon to add the word designer to my bio as well.
When you were a child, which was your dream job? Is it close to what you’re doing right now?
When I was a little girl, I used to dream about becoming a dancer. Growing up, I wished to become a lawyer. And now I’m working in completely different fields. If I could imagine the existence of a job similar to what I’m doing right now, I guess I would have dreamt about it for sure!
At first, you started your digital and fashion career with your blog, then you opened your Instagram account… When did you start to post your pics on the Internet?
I started 12 years ago… so much time, isn’t it? I’ve always shared my photos on the Internet, at first on Duepuntozero, a web community that was very popular in Northern Italy, and then on Flickr. I loved to share my life spontaneously, without big expectations. How could I ever imagine all the things I’m experiencing?
Three words to describe yourself.
Sweet, selfless, passionate.
Looking at your Instagram stories, we always see you sharing a lot of your everyday life with your followers. Which is the coolest part of this process?
I think it’s great to inspire and to help people, from small things like outfits or fashion tips to big ones, such as supporting people to improve and believe in themselves.
Fashion, travel, and fitness are the keywords of your Instagram feed, but in your post and stories, we can feel also your more authentic side. Do you think it’s important to stay true to yourself, even on social networks?
Sometimes I realize I limit myself, for many reasons. Talking to so many people, I often fear to be misinterpreted or misunderstood. Time after time, I’m learning to take it easier. The Internet is for brave and authentic people.
From the moment you started posting on your blog, your life has completely changed, just like the way you work with brands and companies. What can we expect, in future, from social media?
I’m feeling that we’ll see more and more people getting rid of their “filters”. A few years ago everybody was obsessed with perfection, posting glossy pictures of their perfect lives, but the scenery is completely different today. I think that people are looking for authenticity on the Internet because they really want to break the boundaries that divide real and online life.
Can you tell us three 2018 memories?
There are so many good memories! My top three is: Chiara Ferragni’s wedding, the day Giorgio and I adopted our dog Steve, and last October when we spent the whole month in Los Angeles concomitantly with the launch of my jewelry collection for Brosway.
You and Chiara are very good friends from ages. Did you meet on the Internet or in real life?
I met Chiara more than ten years ago! Since the very beginning, we always loved and supported each other. We met at university and we became very good friends. She has always been in my life and I know I can always count on her.
You’ve always been next to Chiara in all the most important moments in her life. How much this friendship means to you?
In every friendship, it’s very important to share joy and pain, success and insecurities. I can count on one hand my real friends, it’s very hard to build genuine and selfless relationships in our professional environment. I know I can trust Chiara because she’s genuine, she never changed her priorities in life, despite all the goals she reached. I think it’s not easy to find someone like her.
Which are the things you two have in common?
We believe in the same values, but we approach life in different ways. She’s very confident, practical, and dynamic, while I’m often more insecure and moody. After all, she’s a Taurus and I’m a Libra!
You mentioned before your partnership with Brosway. How did everything begin?
The brand contacted me, asking to create something that would make me feel 100% myself. I know I can truly express it when I’m in Los Angeles, that’s why I decided to celebrate with this collection the city I love the most.
At the beginning of this interview, you told us you’re working on a new project as a designer. Should we expect the launch of your own brand?
For now, I can only say that I’m working on a clothing line inspired by my passion for fitness.
Fitness plays a special role in your everyday life. How did this all start?
I became passionate about fitness because I wanted to improve myself and to feel better in my skin. It helped me so much, and I’m not only talking about my body shape. That’s why I’m working on a collection that, not only expresses the positive side of my transformation, moreover tries to help people to feel over the top ?