Kylie Jenner gives us once again proof of why she is the youngest billionaire in the world. The 22-year-old owner of the Kylie Cosmetics brand, after years of success and sales in the States, has finally decided to look out on the European market that has long been waiting for her.
The confirmation came yesterday, the November 18th, from the great group leader in the beauty sector Coty Inc., which confirmed that it had purchased 51% of the beautiful Kylie’s brand for a good 600 million dollars! Owner of brands like CoverGirl, ghd and Opi, Coty could be the definitive opening of the brand by Kardashian Family to the European market.
Kylie Cosmetics fans are already crazy about this: for years they have dreamed of wearing their muse’s iconic Kyliner, bronze palettes or lip kits and now it could be real. Indeed, Coty and Kylie Jenner speak of a long-term strategic partnership, with the aim of transforming the Jenner brand into a powerful global beauty industry leader. There is also talk of introducing new product categories and communication strategies, of which Coty will be the licensee for everything related to the world of skincare, fragrances and nail products. In short, we look forward to seeing the future changes in one of the most beloved beauty brands in the world, but above all… to finally be able to buy it! Stay tuned!