The New Yorker Supreme, the undisputed king of collaborations that leave you speechless, has not disappointed the expectations of his aficionados even this time. In fact, the new Supreme FW 2020 sees a partner of excellence at its side: the beauty brand Pat McGrath. The launch product of this unusual union is a lipstick, obviously fiery red, which is already making all beauty and fashion addicts lose their heads. A new partnership for Supreme which, after having enjoyed success in the apparel, accessory and sportswear sectors, has decided to land on the make-up market alongside who is undoubtedly a pillar in beauty scene. Pat McGrath, is an icon of the beauty sector, which has been going against the trend since the 90s, overturning the beauty dictates of the moment to re-establish new and unusual standards.
The beauty brand actually has much more in common with Supreme than you might think. Both have managed to create an inimitable hype thanks to the launches of limited editions that have made the products of the two the most desired respectively in the beauty and fashion market. Plus, they both have a community of fans who literally worship brands and are more loyal to them than ever; just think that Pat McGrath’s fans turn to the make-up artist giving her the term “mother”. In short, it seems that Supreme has found its half of the apple and has chosen to shout it to the world in the unmistakable style of both.
In fact, it is no coincidence that the two have chosen, at a time when the no make-up look and neutral tones are in trend, to launch a fiery red lipstick: a timeless icon that does not fear masks. The packaging is cool and leaves little room for imagination: a red lipstick case with the iconic Supreme lettering and the iconic 3D lips on the closure. In perfect Supreme X Pat McGrath style, no news on the release date of the lipstick and its price has yet been leaked, what seems certain is that the lipstick will be available for purchase on supremenewyork.com and no, you will not have to participate in any auction … hopefully! Should we expect Supreme from today to combine longboards with glitter eyeshadows? We’ll see, in the meantime we’ll put it on the season’s wishlist!