Have you ever been unable to find a product that meets all your hair needs? Whether they are straight, wavy, curly, damaged, stressed or greasy, being able to find a targeted product developed specifically to meet all (really all) of our hair needs will now be child’s play! Born with the aim of redefining the concept of beauty as something truly unique and personal, Myformula is the e-commerce that develops, based on the needs of the individual customer, ad hoc formulations in terms of haircare.
How does it work? Through an online test of 12 questions aimed at knowing the characteristics of hair and lifestyles, taking into account stress, pollution, fitness and other parameters that can affect the health of scalp and lengths, Myformula will develop the most suitable product for your hair. The formula, in fact, proposed on the basis of this consultation contains active ingredients specially chosen based on the characteristics of the hair and the required benefits such as hydration, protection from heat, anti-frizz, softness, shine and volume. All the data collected are, in fact, processed through an algorithm created ad hoc, making the products to order in the laboratories of the new beauty brand. But not only! Myformula customizes the products at 360 ° also taking care of personal tastes such as the color of the package and the label with your name on it. SPOILER ALERT: it is a perfect gift idea!
What is contained in Myformula products? All Myformula products are made using high quality natural active ingredients, nickel tested, paraben free and not tested on animals. Furthermore, Myformula products are eco-sustainable and soluble in water and embrace a large project of environmental responsibility thanks to the collaboration with Treedom, which will use part of the revenues to plant trees all over the world.
Currently, the Myformula line consists of 3 references: mask, shampoo and conditioner. Are you ready to discover them?
WHAT: Highly concentrated pre-wash treatment that purifies and balances the natural PH of the skin, preparing the scalp for an ideal state of balance. The mask can contain ingredients such as lemon peel, beet extract, honey, coconut oil and other natural active ingredients, it should be distributed evenly from the scalp to the lengths and rinsed after 6/7 minutes of application.
WHAT: Shampoo with a light and soft consistency with a cleansing effect on the scalp and rebalancing the PH. The product may contain ingredients such as bamboo extract, purple clay, vitamin E, aloe extract and other natural active ingredients, it should be applied to the hair moistened by the skin, continuing towards the nape and the lengths, and then rinsed with warm water.
WHAT: Conditioner with a soft and velvety consistency that compacts the cuticles and reduces the electrostatics of the hair. The product may contain ingredients such as Japanese camellia, olive leaf extracts, macadamia oil, hyaluronic acid and other natural active ingredients. 2-3 nuts of conditioner should be applied to the palm of the hand from mid-lengths to the ends for long hair and only on the ends for short ones. Leave the product on for 2/3 minutes and rinse with warm water.
Sponsored by Myformula