Simone Porte Jacquemus but how did we do it before without you? Born in 1990, Jacquemus is the designer of the eponymous brand that in a few years has forever changed the Olympus of the great fashion brands. Lover of the 80s, of blue, white, sun and life, as he likes to define himself, Simone Porte Jacquemus has managed to overturn a system linked to icons of the past in an equal challenge, in which his products, unpublished and newborn, they are already on the same level as evergreens that seemed to be timeless (and unsurpassable)
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His fashion shows, from the last SS 20 in the lavender fields of Provence to the last SS 21 immersed in boundless wheat plantations, have left an indelible mark on the fashion scene which, still reluctant to change, is adapting to this new way of creating fashion, where the idea makes the difference. His latest Christmas capsule is just another example, and we would dare to say success, of how Jacquemus is changing the system by offering garments and accessories not only at more accessible prices, but referring to a specific target, the Jacquemus target in which, surprisingly, most of the fashion addicted today recognize themselves. Pink is the name of Jacquemus’ Christmas capsule, and as understandable from the name, the protagonist is pink declined in all shapes and sizes. Jacquemus had already given us some spoilers, the pink tone of the iconic garments of the last fashion shows (do we all remember the oversized blazer of last spring summer?) Is exactly the one chosen for this capsule and it goes without saying that it has already made the heart beat faster to all fans of the brand.
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The Pink Christmas Capsule is an 18-piece collection made up of some of the brand’s most iconic items, such as the Le Chiquito bag, the Le Banane pouch or the Le Bob Gadjo hat, and unprecedented new entries for which to lose your head, such as Les Mules, the La Casquette hat and the already beloved Les Tongs Coeur. The lowest common denominator? Obviously the pink that does not mix with any other nuance to become the undisputed star of this Christmas so out of the box. Young, eclectic and already trendy, if from today the pink will have a new Pantone well this will undoubtedly be the Jacquemus Pink.