Sporty & Rich: The Sustainable Brand That Is Revolutionizing The Concept Of Athleisure

Simplicity seems to have become the diktat that every trendy brand must follow today, and Sporty & Rich knows it well, which, with its sustainable attitude, is revolutionizing the concept of Athleisure from overseas. Clean lines, fluid shapes and a tireless color palette are the key elements of a proposal that is making fashion icons all over the world fall in love with.

Born and produced in L.A., Sporty & Rich is not conceived solely as a brand, but as a real lifestyle, a life moodboard that captures images of the past and present to reinvent them with a view to a better future. An ode to beauty, the result of research that ranges from fashion to design, wellness and creativity. The goal, shared in the last year with most of the brands that have made ethics a statement, is to create simple but long-lasting products, which deviate from mass and momentary production, to guarantee iconic and timeless pieces.

Oversized sweatshirts, sweatpants and t-shirts, snapbacks and tote bags become the realization of a boundless love for our mother earth. Sporty & Rich, in fact, has collaborated from the beginning with the main non-profit environmental organizations to help reduce and compensate the damage that the production of clothing and accessories causes to our planet. All the products of the Californian brand are preserved and improve with time and wear, guaranteeing a quality that, to date, is difficult to find in most athleisure products.

Awareness thus becomes the main brand value of Sporty & Rich, which with a limited quantity production, wants to change forever a system made up of brands that destroy huge quantities of goods every year without evaluating their harmful environmental impact. Sporty & Rich’s partner environmental associations include 1% For The Planet, thanks to which every year 1% of the brand’s revenue is donated to charities for the protection of the environment, its ecosystems and wildlife. Furthermore, the packaging is 100% biodegradable and for each order, a tree is planted in collaboration with the Eden Reforestation Project.

But that’s not all! Sporty & Rich as we have anticipated is a 360% lifestyle, in fact the brand not only offers products made consciously but is also characterized by a real Wellness Club, available on the site, with articles dedicated to various topics about health and well-being, with focus on new overseas trends such as mindfulness, the ketogenic diet, the steps for the purification of internal organs, skin and hair and much more.

In a very short time, Sporty & Rich products have entered the wish list of every fashion addicted thanks, not only to enviable ethics, but to a style that is perfectly suited to what today’s fashion trends command. Here is the selection of our must-haves

Be Nice T-Shirt