Born from the creativity of James Jebbia, Supreme is the brand dedicated to skaters that has created the most hype in the fashion world. The first store, inaugurated in New York, has now become a temple for its fans and is now ready to inaugurate its Milanese location for the first time.
The first store, opened in Lafayette street, Downtown, has a design conceived to recreate a real skate track, where skaters could enter their vehicles and buy their favorite streetwear pieces. The unmistakable style of the store and of those subsequently opened in cities such as London, Paris and Tokyo, has quickly become an icon whose exclusivity has contributed to making them a fixed stop for tourists from all over the world. After years of rumors, the Supreme store will open in Milan on May 6th.
Visualizza questo post su Instagram
To confirm the news, the video posted by Supreme shot in Central Station. The store will open in Corso Garibaldi, representing a new beginning for the streetwear brand, which in the Milanese metropolis will amaze its aficionados by showing the innovations introduced after the purchase of the brand by the VF Corp group, in an attempt to restore the famous hype that has always distinguished it and that has suffered a setback after the famous and beloved collaboration with the Louis Vuitton brand.
A new beginning that, however, does not abandon old traditions such as that of the box logo. Considered one of Supreme’s symbolic garments, the box logo contains all the stylistic codes, focusing on the simplicity that has made it famous all over the world. At each inauguration of a new store a different logo box, and it seems it will also be the same for the Milanese one, what can we expect?