An all-Italian story told by two excellences who have a lot in common: Nespresso and Chiara Ferragni team up for a summer collaboration that elevates the timeless charm of Nespresso to the pop and irreverent aesthetic of the world’s most famous entrepreneur. Nespresso X Chiara Ferragni is a wave of freshness for this Summer 2021, the partnership will see Chiara redesign with her iconic stylistic codes some of the most loved Nespresso machines and accessories, to give a new and lively look to every Italian’s favorite break.
Family values, active support for female emancipation and the typically disruptive mind of the entrepreneur, are the ingredients that Nespresso wanted to share in an incredible and highly anticipated collection. The unmistakable Eyelike will become the fil rouge of this collaboration, literally dressing those that already promise to become this season’s must-have products. The Nespresso X Chiara Ferragni collaboration will see, as it is in the style of the fashion icon, a series of social and non-social activations, which will bring together coffee lovers and Chiara’s fans in a summer adventure to be discovered, which will redefine the creative vision of the most loved coffee brand in the world.
“As an Italian, I am a big coffee drinker and have been a fan of Nespresso for a very long time. Nespresso really represents a contemporary way of living with its practical and smart approach to high quality coffee. This is why I am so thrilled to work on this collection, filled with fun and luxurious designs.” This is how Chiara Ferragni comments on the collaboration with Nespresso, thus underlining her deep pride in being part of the Nespresso family.
But who will be the protagonists of Nespresso X Chiara Ferragni?
The first major protagonist of the collection will be the brand new Nespresso x Chiara Ferragni Vertuo Next. Conceived as a variant of the brand new Nespresso machine, Vertuo Next by Chiara Ferragni will be available in an iconic pastel pink shade enriched by the unmistakable logo on one side. The intuitive one-touch machine is able to prepare a range of different sizes of coffee, for any taste or moment with friends and family during this highly anticipated SS21.
Compact and chic, the Nespresso x Chiara Ferragni Essenza Mini machine is the second proposal of the collection. Selected to celebrate Chiara’s love for the Ispirazione Roma coffee, Essenza Mini has been redesigned with a colorful and lively motif featuring a pattern that portrays the iconic logos of the brands in of pastel colors and coolness.
But that is not all! In addition to the two coffee machines, Nespresso X Chiara Ferragni wants to add a touch of irresistible pink to the coffee stations of each of us, completing the range with a series of accessories that you will never want to do without. Perfectly combined with Essenza Mini, Nespresso x Chiara Ferragni Aeroccino 3, is a quick and elegant way to prepare hot or cold milk froth, transforming coffee into a real moment of taste and relaxation. Together with Aeroccino, also the Nespresso x Chiara Ferragni Coffee Cups, to enjoy a super cool coffee break at home thanks to the new design embellished with the Nespresso monogram and revisited with Chiara’s pop style and colors. But you know, the Chiara Ferragni universe is always on the move, and in order not to abandon its aficionados even while traveling, the Nespresso x Chiara Ferragni range also includes the irresistible Nespresso x Chiara Ferragni Nomad travel mug, now enriched with the Eyelike symbol and a pastel pink palette.
The limited edition Nespresso x Chiara Ferragni summer collection will be available on www.nespresso.com/chiara-ferragni and in selected boutiques starting from 28th of May. Nespresso will also host an exclusive presale so as not to miss the pieces of this incredible collaboration, to participate just sign up for the pre-order at www.nespresso.com/registration.
Wanna know which is Chiara’s favorite coffee?
Chiara Ferragni for this highly anticipated collection has ventured into the shoes of a perfect coffee maker, creating her favorite coffee recipe: an iced espresso, made unmistakable by a rich coconut flavor for a tropical summer touch. Stay tuned for the complete recipe!