H&M, you know, keeps surprising us with more and more ambitious collaborations. The latest will be with the famous French fashion house Mugler, known for its bold, offbeat style. The collection, designed by Mugler’s creative director Casey Cadwallader, celebrates freedom, self-expression and diversity with a combination of new and iconic archival pieces.
Mugler has, for decades now, been beloved for its inclusive and innovative aesthetic, and through its collaboration with H&M, its bold style will be made available to an even wider audience.
The collection was unveiled about a month ago with an incredible event in New York City, attended by many celebrities, including Pamela Anderson, Chloë Sevigny and Irina Shayk. The capsule collection will be available online and in physical stores starting May 11, btw release dates will vary by location.
The collaboration with Mugler adds to H&M’s long list of successes in the fashion world. Over the past two decades, the Scandinavian brand has offered its customers the opportunity to own garments designed by well-known designers at ‘affordable’ prices. Previous successful collaborations include the likes of Karl Lagerfeld, Kenzo, Simone Rocha, Marni, Versace, Giambattista Valli, Erdem and Isabel Marant.
Ann-Sofie Johansson, creative consultant at H&M, said she is proud to celebrate the legacy of Manfred Thierry Mugler with this collection. En effet, collaborating with the imagery created by Mugler through Casey is an extraordinary tribute to the brand’s history and archive.
THE NEW COLLABORATION BETWEEN H&M AND MUGLER
Visualizza questo post su Instagram
In 2018, Cadwallader was appointed Mugler’s creative director, and over the past five years, he has made a name for himself for his garments with incredible sensual appeal, which have become a staple for celebrities such as Dua Lipa and Bella Hadid. His impressive experience at fashion houses such as Loewe, Acne Studios and Narciso Rodriguez makes him one of the most creative visionaries of the moment.
H&M decided to draw on Mugler’s recognizable silhouette for this collaboration, which he describes as “an ode to the curves and lines of the body.”
Images by @hm and @mugler