The iconic model Irina Shayk, the undisputed queen of global runways, once again dominates the fashion system with the incredible Spring/Summer 2024 campaign for Missoni Beachwear. Photographed by Drew Vickers, Shayk is captured against a backdrop of intense cobalt blue, highlighting the vibrant creations of the historic fashion house, a symbol of Made in Italy.
Having already enchanted us in the previous campaign with its spectacular mirrored backgrounds, Irina Shayk returns to win the hearts of fashion enthusiasts (and beyond) with her authentic beauty.
The Missoni Beachwear 2024 campaign features two breathtaking looks, both rich in unmistakable aesthetics and Italian savoir-faire.
The Images from Missoni’s Campaign with Irina Shayk
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- Irina Shayk x Missoni
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- Irina Shayk x Missoni
In the first image, Shayk dazzles in a light, flowing tulle dress with long sleeves, adorned with a front lace-up detail, creating a sensual interplay of transparencies and contrasts. In the second image, the model wears a colorful (of course) one-piece swimsuit, paired with a long cardigan, embodying the perfect blend of timeless style and modernity.
Both looks are a celebration of colors and patterns, a hallmark of the Italian brand, expertly paired and enhanced by the work of stylist Lorenzo Posocco, who adds a touch of contemporary flair with exclusive side-shield sunglasses.
The result is an ode to timeless glamour, reinterpreted with boldness and sophistication for the modern woman. The campaign powerfully conveys an unequivocal message: the summer season will be dressed in style and elegance by Missoni.
Images courtesy of Missoni