Louis Vuitton and Rinascente: the tale of history and innovation in Milan continues.

In the pulsating heart of glamorous Milan, the renowned French fashion house Louis Vuitton continues its narrative in unison with an iconic institution of Italian fashion: Rinascente. Thus, with an inauguration marked by style and elegance, the brand unveiled to the public two brand-new stores within the flagship store at Piazza Duomo, heralding a new chapter for these two giants of the fashion system.

The spaces, located respectively on the first and third floors of the building, narrate the iconic essence of Louis Vuitton’s modern aesthetic, seamlessly integrating with the sophisticated allure signed by Rinascente. These new stores represent the first step of a much broader project, promising to offer all fashion enthusiasts (but not only) a shopping experience unlike any other.

The men’s store, situated on the first floor, welcomes visitors with neutral color tones and an informal yet undeniably cool atmosphere. From deep blue to white, traversing through the iconic Monogram pattern. The product selection ranges from clothing to fragrances, and among the designer furniture, the Carlo Scarpa’s white marble Samo table stands out – an emblem of Italian elegance and sophistication.

On the third floor, the space dedicated to women, amidst geometric patterns and shimmer. The palette of bright colors and the mix of materials with various finishes reflect the Maison’s boundless creativity. Additionally, contemporary artworks – including Rune Elmegaardn’s posters and Steve McCurry’s prints – embellish the walls, creating an environment of authentic beauty.

But what truly makes these new spaces unique are the sophisticated details that narrate the heritage of both entities. Vintage photographs, Le Corbusier’s patterns and coverings, harmoniously blend with the building’s architecture, creating an environment capable of celebrating the past while embracing the future.

The opening of these new stores represents not only an opportunity for fashion enthusiasts to access a wide selection of Vuitton products but also a tribute to the continuous pursuit of excellence and innovation that characterizes Rinascente.

“History and modernity blend in a mashup of timeless style.”

Images courtesy of Louis Vuitton.