It means Magic for half, or half magic, the line of makeup designed by Donni Davy, the miracle maker of beauty and creator of crazy make-up of the hit TV series Euphoria. Half magic, then, and the other half is definitely skill and just intuition because Davy has already won an Emmy Award for his work as a make-up artist and coordinator on the set of the series starring Zendaya.
Glitter, crystals, bright colors and palettes that scream sold out even before going out, but attention because Davy wants us to know that this is not “the official make-up of Euphoria” is rather the materialization of its aesthetic that transcends the television context (and that with him will not end) and that in his past has created other spells, as in Moonlight and Under the Silver Lake.
The social networks are literally on fire for this release, the hastag #euphoriamakeup is closely followed on Instagram and TikTok and the launch of Half Magic today coincides with the debut by entrepreneur Donni Davy, supported by the production company of Euphoria, the A24.