Hair are perhaps one of the elements that exalts feminine vanity more than anything else. Hair have always had an almost magical role in fairy tales and legends that are told to children, and there is a reason: cured hair, a particular cut, a colour change, have the power to turn the mood of a woman, to give her strength, security, and, why not, even a hint of extra pride.
Their very special nature also makes them particularly vulnerable. Never too much attention is paid to one’s hair, especially when they’re subjected to continuous stress such as the heat of hair dryers and hair straighteners, dyes or bleaching, sun, salt and chlorine in the summer season.
The result? Their colour is extinguished, it loses its luminosity and strength, its volumes flatten out and, in the worst cases, hair falls or breaks easily. So how do you take best care of your hair? The essential steps are three: attention, prevention and repairing treatment.
STEP 1: PAYING ATTENTION TO YOUR HAIR IS FUNDAMENTAL TO HAVE THEM HEALTHY
The daily stress to which hair are subjected is often underestimated: in addition to the most known causes of damage such as the heat of the hair straighteners or the chemical agents of dyes (which change the pH of the hair to fix the color) and bleaching (with peroxides that remove the natural pigments), there is also the dehydration factor caused by the sun, sea salt and chlorine, which in summer are almost fixed components of our days.
It is therefore essential to be aware of how many aggressive agents attack our hair and act accordingly as we will show you in step 2.
STEP 2: HOW TO PREVENT HAIR DAMAGE
A great way to treat hair is to constantly moisturize and nourish their surface. This means moving to the next level after conditioners, using specific and restructuring products.
Ideal are the Alt SOS Shots ampoules by Pantene, which make the hair stronger, softer and brighter. In a practical single-dose format, they can be used once a week instead of masks to restructure hair.
STEP 3: HOW TO REPAIR DAMAGED HAIR
If hair are already damaged, an impact therapy is needed to repair them as soon as possible. Again, Pantene Alt SOS Shots ampoules turn out to be the product we need.
Enriched with lipids and antioxidants, the ampoules contain a super nourishing formula based on a Pro-V infusion that acts directly on the damaged areas by returning our hair to full strength and health!
Sponsored by Pantene