Isamaya Ffrench: the launch of her namesake brand

Isamaya Ffrench is currently one of the most celebrated make-up artists. She has worked with some of the world’s most famous faces from Rihanna, Zendaya, Kate Moss and Madonna. At the same time beauty consultant for Tom Ford, YSL and Christian Louboutin.

The British make-up artist has worked for top magazines, trained studying 3D design at Chelsea College of Art and product design at Central St. Martins, and is now the Global Beauty Director for Burberry, having personally curated Byredo‘s first make-up collection.

Beauty visionary Isamaya Ffrench‘s latest successes include the launch of her first make-up line, Industrial. Hers is undoubtedly a non-conformist make-up line, born from the strong influence of BDSM culture. The discipline of bondage, power and domination is perfectly portrayed in Industrial’s campaign, shot by photography genius Steven Klein.

The products designed by Isamaya Ffrench were created with sustainability in mind, in fact the packaging is designed so that everything can be reused. There is a great deal of attention to environmental impact and a continuous search for the best ethical and innovative solutions.

ALL THE CAMPAIGN PHOTOS OF THE NEW BEAUTY LINE BY ISAMAYA FFRENCH

CREATIVE DIRECTOR: ISAMAYA, DIRECTOR/ PHOTOGRAPHER: STEVEN KLEIN, DOP: ALEX LOCKETT, ART DIRECTION: TIFF CHANG, STYLIST: MATTHEW JOSEPHS, COSTUME DESIGNER: ED MARLER, HAIR STYLIST: CLAIRE MOORE, MANICURIST: LAUREN MICHELLE PIRES, PRODUCTION DESIGNER: JACK FLANAGAN, SOUND DESIGN: YASMINA DEXTER, PRODUCTION: GREG JAROSZEWSKI AND KONA MORI FOR BIRCHBANK PRODUCTIONS.

ALL THE PRODUCTS OF THE ISAMAYA FFRENCH BEAUTY LINE

Among the products designed by Isamaya Ffrench are the Rubberlash Latex Lift Mascara, The Colour Pigment Eyeshadow Palette, The Browlacq Brow Laminater, Liplacq Maximising Lip Serum and Triple Hyaluronic Glow Serum.

The product line titled Industrial goes far beyond any kind of cosmetics standard. Each product has a vegan, cruelty-free and paraben-free composition, from the high-tech eyelash-lengthening mascara that has a staying power of up to 16 hours, to the palette of more matte to metallic textures. The latter contains pigments inside, and if you add water its effect will be even more intense. For perfect brows there is a special pomade that will add shine and softness to your eyebrows, while providing a freeze look. One of the most interesting products is undoubtedly the skin serum with hyaluronic acid, which will penetrate it so that a natural volumising effect can be achieved.