Did you know that our hair has the same needs as our skin? Lately, the beauty world has placed an emphasis on skincare, leading all of us to become researchers of the perfect beauty routine for our skin, but there is something that we have not considered! A recent study conducted by Pantene has shown that hair has a biological evolution very similar to that of skin, what does it mean? Over the years our hair develops different biological needs, so it is necessary to arm ourselves with an ally that satisfies these different needs.
It is from here that Pantene Hair Biology was conceived, born with the aim of satisfying the different needs that our hair has over the years. More specifically Pantene has shown how hair changes according to different age groups, while underlining how there are however unique intrinsic characteristics that vary from woman to woman. In general, however, it has been studied that: women between 20 and 35 years tend to have more sebum and therefore want to purify the roots while taking care of the lengths (this is in fact the age group that tends to keep the hair longer); those between 35 and 55 years of age undergo a reduction in sebum which makes the hair less manageable, more opaque and fragile, also starting to get grey; finally women over 55 have a less rich hair fibre which therefore tends to be more exposed to UV rays or water minerals.
Hair Biology then chose to deal specifically with all these needs, with a new premium paraben-free boutique consisting of 4 lines and 4 product technologies. The Hair Biology line includes: Purifies and Regenerates dedicated to the youngest to nourish damaged lengths and deeply purify the roots; Disciplined and Shining dedicated to a more mature target to hydrate the hair in depth and make it more elastic thanks to hyaluronic acid; Thick and Brilliant always dedicated to a mature target but with a focus on thin, dry hair damaged by frequent styling and colouring; Grey and Bright for a target over 55 who wants to get rid of those annoying yellow shades. All lines are composed of shampoo, conditioner and mask for a complete and effective line. In short, are you ready to have your perfect hair care routine too?