The latest trend in skincare is to create absolutely natural products, which use simple ingredients to solve some of the biggest problems of our skin. This trend is called clean cosmetic and the Susanne Kaufmann brand was undoubtedly a precursor. Famous and above all desired, now all over the world, Susanne Kaufmann was born in Austria from the brilliant mind of her namesake creator, owner, among others, of a wonderful SPA in the town of Bezau, surrounded by nature. But what products should use a SPA, that has made its ingredients and natural treatments its common thread? To answer this and other curiosities we met Susanne Kaufmann in person! Here is her interview with The Blonde Salad:
TBS: SUSANNE KAUFMANN is much more than a brand, but it is the name of the woman behind it. Tell us your story and how did you combine the world of hotellerie, your family heritage, with that of skincare?
SUSANNE: It all started with the hotellerie! I found that we needed a cosmetic line for our Spa and instead of finding a cosmetic brand, I found a producer for our own line. So, the idea behind the brand was really to have our own natural and very effective products in our spa. This was 16 years ago and today I’m very proud and thankful to sell my products all over the world and when I’m often asked “why do you think it happened” I answer saying that it’s because the quality of the products: people try them and buy it again and this is still our secret since we try to always develop the best quality products.
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TBS: Which are your favourite Susanne Kaufmann’s products? What’re the ones you use the most?
SUSANNE: I love all of them! I was travelling with my business partner a few months ago and when I had to do my luggage, I found out I brought 32 different products with me for only a couple of days away! (she laughs). If I had to choose I’d say my favourites are the Eye Cream Line A, which is our bestseller, together with the eye-roller, that will be on sale from February; then I love the ampoules because they’re a real cure to do every two months and they’re perfect to get a vitamins refill and a detox effect.
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TBS: A little tip for us: what do you think is the most important step of a perfect daily beauty routine?
SUSANNE: I think the most important thing in a beauty routine is the cleansing. You must be sure that in the evening you do a proper cleansing. That’s the first step to take, even for young girls, to prevent all the skin problems and it must be well done: first, you remove your make-up, then you use your cleanser and you apply a toner. That’s it!