Longtime and addicted fan of the most popular hair-styling tools, fashion icon Chiara Ferragni strengthens her presence in the GHD Family by officially becoming the British brand’s International Brand Ambassador.
In short, there will be no more Bad Hair Days, as is the brand’s slogan! In fact, GHD, acronym for Good Hair Days, has always captured the attention of Chiara and her iconic blonde hair which has now become a statement. The most loved fashion icon, in fact, has been collaborating with GHD for three years now for its most successful social campaigns and is now ready to become its official face, which will see her protagonist of a highly anticipated launch scheduled for the end of the year.
It is the first time that GHD, a global leader in premium professional hair-styling tools, has chosen a digital star and successful entrepreneur as an international brand ambassador, strengthening a partnership between the digital and non-digital world, stronger than ever. The announcement of the partnership, already considered a success, also coincides with the 20th anniversary of the brand which will celebrate 20 years of Good Hair Days throughout 2021.
“I’ve used ghd for years and have always shared my good hair days with my community. I’m so pleased to announce that I am the international brand ambassador for ghd.” These are the words of Chiara Ferragni, welcomed with extreme joy by GHD CEO Jeroen Temmerman who declares “We are thrilled to welcome Chiara Ferragni as ghd International Brand Ambassador during our 20th anniversary year – she is the ultimate global fashion trendsetter who speaks directly to the social media generation and our digital savvy consumers. With Chiara’s unparalleled global appeal and ghd leading technology, we are confident this new partnership, and impending new product launch, will help ghd to deliver more good hair days around the world.”