What better combination than the one between food and fashion? Captivating, fresh and super pop are the keywords of the collaboration between the most famous digital entrepreneur in the world, Chiara Ferragni, and Oreo, the number 1 cookie.
Chiara Ferragni has designed for Oreo Double, the Oreo classics but with a double layer of cream (they are delicious!), a limited edition packaging on sale from March in a selected network of large-scale retail outlets in Italy. The packaging is made in perfect Chiara Ferragni style: covered with a cascade of iconic Eyelikes, the eye symbol of her brand, combined with the Oreo biscuit according to a cool, fun and colorful mood board.
But not only food, let’s get to the fashion part! The two brands together have created an exclusive Capsule Collection, specially designed to celebrate this project. The protagonists of the collection are four limited edition pieces, two of which can be won by participating in the contest “Free your Oreo style“. To have the opportunity to wear two of the items of the capsule Oreo by Chiara Ferragni, just buy two packs of Oreo and connect to the website www.liberailtuostileoreo.it, by filling in the appropriate online form. In the form, your data and those relating to the purchase must be entered and, thanks to the instant win method, the consumer can immediately find out whether or not he will be one of the lucky winners.
The special capsule will also be on sale at the Chiara Ferragni Collection flagship store in Milan and on the official brand website www.chiaraferragnicollection.com … But that’s not all! In this particular period, Chiara Ferragni and Oreo have decided to donate to charity 100% proceeds obtained from the sale of the Capsule, in order to contribute to the containment of the Covid-19 emergency. In short, fashion has never been so good… IN EVERY WAY!