Yesterday, November 26th, Amazon welcomed Christmas in style with the Amazon Xmas San Babila inauguration event. Set up for the Black Friday week, Amazon Xmas San Babila is a unique experiential space in the heart of Milan to present new products, review the iconic ones and spend time together in a perfect Christmas atmosphere.
The space in which the event took place, and to which we certainly could not miss, will be open to the public from November 27th to December 1st. But what did we see yesterday? Amazon Xmas San Babila is on two levels, allowing visitors to discover different thematic areas dedicated to the many product categories on amazon.it. At the entrance, we were greeted by a large Amazon box in gift package format, where you can enter to experience the magical atmosphere of the holidays … including artificial snow! Moving on we were catapulted into the perfect winter wonderland: an enchanted Christmas forest that brings together a selection of the proposals for this Christmas season. There was also Future Space area, dedicated to the world of gaming and technology, where to experience augmented reality … but not only!
On the first floor, there is also a virtual experience created by Unicef to show the results of the projects developed by the United Nations Children’s Fund and an area dedicated to Prime customers to magically relive the moon landing experience. Thanks to the iconic Audible products we have also managed to access thousands of audiobooks, podcasts and test our knowledge with fun quizzes. On the second floor, we were enchanted by the amount of Amazon products we didn’t know we knew! We are fashion and beauty enthusiasts, you know, and at the Amazon Xmas San Babila we found bread for our teeth with dedicated Amazon fashion corners, where it was possible to customize your clothes with unique decorations and test Amazon Beauty products. Not even the area dedicated to Handmade and Made in Italy, made up of showcases of craft products and Italian companies available on Amazon.it. Everything has been enriched with Christmas decorations, sparkling wine and a fairytale atmosphere, in short…run to take a look at Amazon Xmas San Babila, you have time until December 1st!
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