It is already a consolidated tradition: the French department store Printemps chooses every year to give a special welcome to the Christmas season. What does that mean? If there is an iconic element that distinguishes the Christmas shopping all around the world, those are the shop windows. On the move, made of giant animated puppets and full of unwrapped dreamy gifts, they have now become a fascinating attraction for adults and children, so why not give it a star opening?
Precisely for this reason, for years now, Printemps has entrusted the inauguration of the most magical windows of the year to icons and celebrities from all over the world. In 2013 it was the turn of the internationally renowned actress Gwyneth Paltrow to honour the start of the Christmas shopping and in 2014 to the beautiful Cara Delevigne and Kate Moss. But that’s not all: in 2016 the great Uma Thruman was the honorary godmother of the event and in 2017 Nicole Kidman and her timeless charm … and in 2019? On 7 November 2019, as of anniversary, it was our Chiara Ferragni who inaugurated Christmas, amidst emotions, magical atmospheres and a beautiful Max Mara look.