The iconic boldness of streetwear meets a romantic and pop attitude in the new SS21 collection by Chiara Ferragni Brand. Transversal, unprecedented, cool and enriched with new icons already symbolic of the new mood of the brand of the most famous digital entrepreneur in the world, the collection is a set of essential garments and accessories that make two worlds, the bolder one of streetwear and the glamorous one of fashion, absolutely complementary.
The dual spirit of the collection takes shape in garments suitable for the everyday outfits of every contemporary woman, who, feminine and sexy, plays with these two concepts giving life to an iconic style. Easy-to-wear garments in which the new symbols of the Chiara Ferragni house stand out. For this season, in fact, the Logomania CF, a distinctive element of the brand, blossoms as a maxi or horizontal detail on almost all products, and stands on the podium in jersey crop tops, bermuda shorts and mini dresses, denim combos, sportswear and lurex activewear. Athleisure is a great protagonist of the collection, declined in cozy and colorful suits with details unmistakably linked to the CF world.
CFMascotte has also found its perfect declination in this more relaxed but no less cool mood. Chiara Ferragni’s mini avatar is in fact the protagonist who embellishes beachwear products, jersey sweatshirts and t-shirts, fully embodying the spirit of its creator, portrayed this time posing to take a selfie.
Two new icons have been added to the Chiara Ferragni Brand family: the CF Flower print and the CF-1 Sneakers. The first refines oversized jacquard cardigans, printed denim garments, transparent mini dresses and swimsuits. The second, already destined to become an icon, marks the beginning of a new era which, as they say, literally seems to have started on the right foot! The new iconic sneakers available in various palettes, from pastel to neon tones, are already in the wishlist of every fashion addicted.
Click here to discover the new SS 21 Collection