CHIARA FERRAGNI IN MOROCCO FOR THE LAUNCH OF THE NEW BENETTON COLLECTION

The combination of Chiara Ferragni and the new United Colors of Benetton collection designed by Andrea Incontri-in the stunning colors of Morocco literally sent social media on fire a few days ago. Pears, apples, cherries and an ultra pop palette for Incontri’s debut in the world-renowned Veneto brand. A special destination, quellal chosen by Chiara Ferragni and Benetton to present this collection on social networks, after the debut during the Milan fashion week. The magical atmosphere of the souk, Berber music, the ritual of mint tea and a magical night under the stars in the desert. So the travelogue was a tale of garments with a simple cut but enlivened by ultra-pop prints and embroidery. Chiara Ferragni and a group of friends experienced the best of Moroccan culture and hospitality, wearing garments from the SS23 collection designed by Andrea Incontri.

That between Chiara Ferragni and United Colors of Benetton is a friendship that has lasted since 2010, when the fashion icon worked with the brand on the global casting It’s My Time. The trip to Marrakech is an opportunity to consolidate a relationship based on several points in common: the love for colors and fashion, but also curiosity and social commitment.