The result of a role play and an unprecedented exchange of codes, Fendace is much more than a collaboration. After the success of the first collection, Fendi and Versace are once again riding the wave of collabs between big fashion houses, and with the widest creative freedom writing the pages of a new history of fashion with a second and unprecedented collection.
Kim Jones and Silvia Venturini Fendi wear Donatella Versace shoes and vice versa, reformulating their brands and mixing their perspectives, to shock and disrupt the audience of brand aficionados again. Last September, the fashion show presented at the MFW had kicked off a union, which today is stronger than ever, resulting in a capsule collection anticipated by a launch campaign that will not go unnoticed.
Shot by iconic Steven Meisel, the Fendace campaign captures the collection’s sense of fabulous fun and go-for-flair, along with playful and irreverent videos made by famed director Alec Maxwell. In the campaign, Fendace becomes a nightclub where a cast of exclusive top models creates the panic at the disco.
Versace’s exaggerated, pop and multicolored approach finds its balance in the calmness and craftsmanship of Fendi in a collection in which print and color are the protagonists. “Logoism” is religiously followed by identifying iconic accessories such as the Fendi Peekaboo or Baguette, embellished with gems and jewels typical of the Versace world. In fact, the logos are also mixed: the FF and Medusa come together in a clear statement to create unique designs.
The Versace by Fendi and Fendi by Versace collection will launch on May 12th through a series of pop-ups and global events. the pop-ups will be the only stores to host the entire Fendace collection, while a selection of iconic pieces will be available in the boutiques and online stores of the two brands.