Instinct, the pursuit of pleasure and creative energy mix with the trend pattern par excellence, the animalier, to become the protagonists of the brand new collection by Rue Des Mille. Jungle Tribe is a tribute to the spirit, which undresses of every rational cage to return to its animalistic and free nature. Freedom is a hymn invoked loudly by Jungle Tribe, which through a new collection of accessories invites us to live life to edge, to collect stories, those crazy, bright, colourful, those to tell.
The pop mood inspired by the ’80s that has influenced the Rue Des Mille collections for a few seasons now returns to dress with jungle patterns in neon colors, made with hand-spotted enamel on inserts studded with white zircons. The result? A glam, bright and rebellious patchwork, enhanced to the utmost by the yellow gold plating that covers what are undoubtedly the coolest jewels of the moment. The collection, explains Federica Pieroni, marketing manager of the brand, was conceived after a strange, unique and difficult period for all of us. Jungle Tribe wants to be a cry of strength, a push towards a summer that, perhaps more than the others, should be characterized by freedom.
The collection, available online and in the selected stores, will be available in three variations of fluorescent colour: yellow, light blue and fuchsia. But who will be the protagonists? First of all the inevitable earcuff, available both in the version with more classy and squared cubic zirconia, and in the more chunky and wild version without. Together with their new forms such as the pointed pendant, strong and with a rock soul, present in hoops and necklaces; and iconic shapes such as the heart and brooch revisited in mini or oversize versions both in earrings and pendants. There are also rigid bracelets and anklets, which win without if and without but the must-have podium of summer accessories.
The Jungle Tribe – Go Wild campaign of Rue Des Mille wanted to be an invitation to let those who are our style icons tell one of their wild stories, one of those experiences lived under the guidance of instinct and pleasure. We had fun reading those of our Francesca and Valentina Ferragni, and you? What’s your wildest story? Discover the entire Jungle Tribe collection on ruedesmille.com
Sponsored by Rue Des Mille