Iconic and with an irresistible charm, the Louis Vuitton Twist bag returns to be talked about. Presented for the first time in the Cruise 2015 collection, the Twist has become a sporty-chic icon for the brand, which from season to season gives it a new character. Its architectural lines, inspired by the historic Pochette Trapèze from 1988, have made it one of the most desired it-bags by fashion icons. The name, Twist, derives instead from its innovative closing mechanism: L and V join together recreating the iconic logo inspired by the initials of the founder.
What should we expect from the Twist for this Summer 2020? Character and pop attitude are the watchwords! The it-bag has in fact been revisited through graphic, versatile and colourful animations. It is the brand new coloured plexiglass texture that gives it an unprecedented character: bold and innovative, which promises to become the perfect summer ally. The SS 2020 Twist is offered in a mini version and in irresistible shades: for the more classy there is the evergreen in black and white, for the more glamorous those in neon green and fuchsia. The trendy touch? The large embroidered shoulder strap to change according to your look needs! But that’s not all, Louis Vuitton has chosen to follow the trends to the letter, proposing the Twist also in the Twisty version! What is it about? Of a brand new bag obtained from the combinations of 2 twisties, to be worn together, as fashion intended, or separately depending on the occasion.
The face of the campaign, the now faithful Kaia Gerber, who immortalized by photographer Craig McDean, has given a teen, pop and unmistakable allure to the bag that, now, all true fashion addicted will want.