Milan Fashion Week: Kim Jones’s Ode to Individuality for Fendi

Rome, as we know, thanks to its millennia-old history, is a city with the power to transform everything it touches, elevating the ordinary to extraordinary levels. This magic has been masterfully captured by Kim Jones, the Artistic Director of Fendi‘s Couture and Ready-to-wear women’s collections.

“In Rome, there’s an elegance in being authentic, in ignoring others’ judgment. This is the true essence of luxury,” explains Jones in the press release issued by the prestigious Italian fashion Maison.

Thus, Kim Jones’s Spring/Summer 2024 collection for Fendi is a perfect fusion of art and fashion, a concept embraced with extraordinary naturalness and elegance. To further enrich the show, an extraordinary lineup of designer’s friends and icons, including Linda Evangelista, Naomi Campbell, Amber Valletta, Kate Moss, Demi Moore, Cara Delevingne, and Chiara Ferragni.

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This narrative is a tribute to Rome and the strength of women, values deeply rooted in Fendi’s philosophy. Among the attention-grabbing details, the reinvented FF logo evolves in a contemporary context. Then, Fendi’s famous bags, such as the Baguette, Peekaboo, Origami, and First – all conceived by Silvia Venturini Fendi – come in more compact sizes, demonstrating that greatness can be scaled down.

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To make the atmosphere even more thrilling, the soundtrack “This Bitter Earth / On the Nature of Daylight,” a magical fusion of Dinah Washington’s voice and Max Richter’s music.

The women who showcase these garments on the runway embody individuality, sending a powerful message of female empowerment. Finally, the jewelry bears the signature of Delfina Delettrez Fendi, Artistic Director of Fendi Jewelry.