For the second year in a row, our muse Chiara Ferragni, is the ambassador of the new Pomellato campaign to promote an important message. A message for all the women who, just like her, believe in the power of being stronger together in order to achieve great goals.
Pomellato Sisterhood Initiative was born with the goal of promoting a message of female empowerment, inclusiveness and inspiration. Since 2017, Pomellato has continued to grow its #PomellatoForWomen communication platform, advocating for gender equality, female leadership and a more authentic and less artifact idea of beauty. Chiara, together with other inspirational women from various backgrounds, generations and nationalities, embodies this mission perfectly.
Protagonists of the campaign together with these modern-day hereos, are not only the iconic brand-favourite pieces of the NUDO collection, but also a new chain-inspired BRERA jewels, that will be launched in May 2019. The campaign, shot in black and white to capture the authenticity of each woman, has been directed by Cass Bird, known for a humorous yet intimate approach to photography. Through her eyes, the protagonists are captured in all their strenght, authenticity and beauty, they’re captured in their way of being beautifully womanly. Together they symbolize the power of those who, just like Pomellato, believes in the union, in the leadership that doesn’t destroy but support, in the ability of being an example of positivity e in those who, say-so of CEO Sabina Belli, believing in themselves can do anything.
Spy some backstage moments in our gallery!
