“The connection we develop to a place can be extremely powerful. I felt it right away when I stepped inside 30 A venue Montaigne, Dior’s historic birthplace”
That’s how Maria Grazia Chiuri explains the strong connection between the brand and its birthplace, powerful to the point she decide to create a capsule collection dedicated to the historical Parisian address.
The neat proportions and the sumptuos setting are translated into a series of pieces that make up the ideal mini wardrobe, a synthesis of iconic Dior looks. The New Look, first and iconic trademark of the couturier, takes shape again in the Bar jacket and in the Corolle skirt as well as in the white shirt, forever symbol of genderless elegance. Everything is redesigned by Maria Grazia’s creative mind, who revises distinctive patterns like pied de poule in a contemporary key.
Part of this romantic collection is the product that is making all the fashion-a-holic lose their minds: the Dior 30 Montaigne bag, inspired to the most recent history brand’s sense of creative renewal, without ever forgetting about its roots. It goes without saying, but this new Dior gem could be nothing but our product of the week. Thanks to the monogram pattern and the most diverse textures among which to choose, from canvas to calf, it is perfect for every looks and occasions. In a blue jacquard canvas for a sporty chic style, or in pastel pink or cream leather for a super elegant attitude.
Just like it was love at first sight for Christian Dior, when he first saw the Parisian hotel in Avenue Montaigne that became lately the maison’s headquarter, also for us the one with the Dior 30 Montaigne is a crush we can’t do without!
Here’s a gallery of the, so far, coolest looks:
https://www.instagram.com/p/BxSG0AFgftM/