THE ALESSANDRO ENRIQUEZ X SWATCH CAPSULE COLLECTION DEDICATED TO THE THANKSGIVING DAY

With an ad hoc design inspired by the American celebration par excellence, thanksgiving day, Alessandro Enriquez and Swatch launched their second collaboration. Thanks to the new Swatch X You customization concept, Alessandro Enriquez’s typically playful design has been adapted to the iconic Swatch model in a single pattern that is already making every American freak fall in love. The bright colors of the two flags, typical of his creative world, and the lettering that tells the theme of love and thanksgiving, blend American and Mediterranean culture into a unique product. To symbolize this union, the double heart typical of the collections of Alessandro Enriquez. But how does the customization process take place? Thanks to a dedicated configurator, available online, we will be guided throughout the entire creative process by taking on the role of designer of our next favourite watch. Positioning on the pattern and moving the clock to the left or right, up or down it will be easy to make your Swatch a true unicum of fashion. You can also select the color of the mechanism and complete it with an engraving or dedication on the back of the case! So we know that you can’t wait to create your Swatch so … what are you waiting for? Swatch X You by Alessandro Enriquez is available online from November 25th to December 8th 2019 on the e-commerce channel.