Lifestyle - January 31, 2023

APPLE MUSIC LAUNCHES ‘RIHANNA: TOWARDS HALFTIME’ TO START SINGING (AND DANCING) ON THE EVE OF THE 57TH SUPER BOWL

Experiencing the Rihanna musical esprience while waiting for the Super Bowl will be a revolution. Thanks to the new immersive mode through spatial audio, you will be able to sing along with her with Apple Music Sing, but also tune in to Apple Music Radio to follow commentary from leading music expertsand don’t miss the official Apple Music Super Bowl LVII Halftime Show press confrence on February 9 at 10:00 a.m. MST (6:00 p.m. Italian time)

Apple Music will offer Rihanna’s fans new and exclusive ways to experience and celebrate the singer’s musical genius ahead of her performance at the highly anticipated Apple Music Super Bowl LVII Halftime Show on Sunday, February 12, 2023 at State Farm Stadium in Glendale, Arizona. Earlier this month, Rihanna ignited her audience’s hype with a preview teaser. Now, in anticipation of the show, you will be able to enjoy Queen RiRi’s music with Apple Music’s incredibly richer, multidimensional sound. Starting today, those with a subscription can access the superstar’s tracks in spatial audio with Dolby Atmos to relive all the hits of her career, an eclectic and ever-expanding production that mixes pop, rap, R&B and EDM sounds, at their finest.

“Rihanna is one of the most prolific artists of our time, and we, along with her many fans around the world, look forward to seeing her take the stage at the first Apple Music Super Bowl Halftime Show,” said Oliver Schusser, vice president of Apple Music and Beats. “We’re really excited to celebrate her career and offer her audience a new way to experience her music through space audio, along with other exclusive content on Apple Music.”

Press conference for Super Bowl LVII Halftime Show.

On February 9, 2023, at 10:00 a.m. MST (6:00 p.m. Italian time), Nadeska Alexis of Apple Music Radio will interview Rihanna during the press conference for the Super Bowl LVII Halftime Show. You will be able to follow her live or watch her on demand on Apple Music, @AppleMusic’s TikTok, Instagram, YouTube, and Twitter channels, or on NFL Network.

Apple Music Sing with Rihanna

Those who want to sing along to Rihanna’s songs will be able to use the new Apple Music Sing feature to try their hand as a soloist, second vocalist, or duet on all compatible iPhone and iPad models, as well as on the new Apple TV 4K.

Apple Music Radio

To provide a front row experience, Apple Music Radio will be on the ground to follow the events leading up to Rihanna’s big night and provide an exceptional soundtrack. Exclusive programming will include “Halftime Hype Radio,” a 10-part series to relive some of the most memorable performances from the Super Bowl Halftime Show; “Rihanna Revisited Radio,” an eight-episode panel discussion exploring the cultural influence of the eclectic singer’s music; and “Live from Super Bowl LVII,” daily live broadcasts from Arizona to capture the fervent anticipation of the final days before the finale, featuring Apple Music voices Zane Lowe, Ebro Darden and Nadeska Alexis along with surprise special guests. To wrap things up, “Halftime Recap Radio” will air on Monday, Feb. 13, to celebrate Apple Music’s debut at the Super Bowl Halftime Show and cover the highlights of this historic music event. You can tune in to Apple Music Radio from the apple.co/_Radio page.

NFL Teams Playlists

For those who want to get into the football spirit, ‘Rihanna: Toward Halftime’ on Apple Music will include an official collection of 32 playlists featuring the songs NFL teams listen to in the locker room, in the weight room, and on game day. For the pregame, there will also be access to warm-up playlists curated by NFL players such as Travis Kelce (Kansas City Chiefs), Stefon Diggs (Buffalo Bills), Trevon Diggs (Dallas Cowboys), Davante Adams (Las Vegas Raiders), and Dak Prescott (Dallas Cowboys), as well as a playlist with videos of halftime performances from previous games. To make sure you don’t miss updates on ‘Rihanna: Toward Halftime’ on Apple Music, you can visit apple.co/_RoadToSBLVII; you can also follow @AppleMusic on TikTok, Instagram, YouTube and Twitter to access exclusive backstage content. After the show, the Halftime Show performance will also be available on Apple Music.

 

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