You can feel the spring air and the anti-conventional Jacquemus, who inaugurated “Les Fleurs” last week in Paris, demonstrates it. A simple and evocative name for the brand’s first flower shop, which has already become the place-to-be for every fashion addicted.
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From March 27th to April 3rd the pop up Jacquemus Les Fleurs will sell bunches of buttercups wrapped in the waste fabrics of the brand’s past collections. Jacquemus fashion shows have always been the spoiler of a contact with nature that has become one of the main values of the brand, which today finds its realization in an exclusive Parisian location. Les Fleurs, a project carried out in collaboration with the historic boutique Les Fleurs de Paul and the Yoann et Marco agency. Orders for Jacquemus bouquets will all be online, but unfortunately, exclusively in Paris.
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The communication of the project, as always, took place by the hand of Simon Porte Jacquemus, who on the brand page announced the arrival of Les Fleurs in the iconic style and the genuine and almost artisan flavor of the Maison, which once again has chosen to reset the gap between the company and its audience.