To make the incredible Nespresso X Chiara Ferragni collaboration iconic, the inauguration of an unprecedented Temporary Café to share in style the love for the most loved Italian break. Located in Piazza del Carmine 1 in Brera, in the heart of Milan, the Nespresso X Chiara Ferragni Temporary Café will welcome customers and fans from 10 June to 18 July 2021, every day from 10.30 to 24.00
An iconic space, dedicated to cafes and restaurants, will host for the first time in Italy the collaboration between Nespresso and the most famous digital entrepreneur, with the aim of providing a unique experience in perfect Chiara Ferragni style. A concept designed to safely bring people together from breakfast to dinner, passing through last-minute breaks and snacks in company, experiencing the emotions of a concept designed to bring the coffee break to another level, in which fashion, trends and tradition dialogue in a unique continuum of its kind. The setting was born from the encounter between Nespresso design and the world of Chiara Ferragni, in a mix of furnishings that range between the palettes of powder pink, beige, blue and pure white, enriched by the iconic Ferragni eye, now a distinctive symbol of brand and the collaboration with Nespresso.
Perfect for the summer season, the Temporary Cafè wants to be a pop and irreverent space that never loses its chic and elegant soul. Attention to detail is essential: organic colors and textures come to life in Rattan seats and sofas, natural jute armchairs and outdoor umbrellas to fully enjoy the magical Milanese summer atmosphere. The protagonists of the Nespresso X Chiara Ferragni Temporary Café will be the Nespresso coffees, from the super classics to the recipes designed for the summer with coffees with ice, as well as the Vertuo Line coffees, exceptionally offered in a “Coffee to Go” station on Piazza del Carmine, to be enjoyed in takeaway mode and with branded Paper Cups. In fact, it will be possible to stop on the benches dedicated to the Nespresso project “Da Chicco a Chicco”. A gift from Nespresso and Chiara for the city of Milan, where you can dedicate yourself to your coffee on the go and discover the history of the circular economy program that has been allowing for 10 years, thanks to the help of consumers who bring the spent capsules back to the Boutique or in the ecological islands partner of the initiative, to transform a coffee bean into a rice grain. In the large planters also the compost made from the exhausted coffee of the capsules, separated from the aluminum and then used for the cultivation of an Italian rice paddy from which Nespresso purchases the rice that is donated to the Food Bank of Lombardy and Lazio. But that is not all! Even the classic cappuccino can be decorated and served with a special customization of the cream inspired by Nespresso and Chiara, while the Nepresso monogram and the eye of Chiara Ferragni brand will recur from the placemats to the napkins, to the cushions to the outfit of the dining room staff up to bag. The special guest? The coffee recipe signed by Chiara: an espresso with ice and coconut milk to give tropical and summer notes, pink sugar and to finish cotton candy or marshmallows.
But coffee break also means delicacies to be enjoyed! From appetizers to pizzas and focaccias, up to Chiara’s favorite dishes, among the food proposals of the Cafè you can also find bowls, wok proposals, club sandwiches, pad-thai and Mediterranean dishes for a light and tasty cuisine, by God Save The Food and in the restaurant spaces.
Are you ready?