An unmissable appointment for those who loved the legendary Fiorucci store in Milan, the Elio Fiorucci exhibition has just opened and will remain at the Triennale Milano until 16 March 2025. To all intents and purposes, it is a chronological but also an emotional journey, curated by Judith Clark with exhibition design by Fabio Cherstich.
The exhibition is the largest and richest in works and documents ever dedicated to Elio Fiorucci and proposes the various stages of the creative genius of such a multifaceted figure: a brilliant entrepreneur, the very first cool hunter and the founder of the brand that revolutionised costume, fashion and the contemporary art scene in Italy from the 1960s onwards.
The exhibition is proposed as a retrospective with a clear biographical intent, encompassing the human, entrepreneurial and cultural vicissitudes of Elio Fiorucci, taking a new look at his figure. It also presents the research developed by academics and collaborators, recounting Fiorucci’s unique vision and a series of experiments that revolutionised Italian and global fashion and marketing.
The exhibition focuses in particular on the designer’s life and biography. Following a chronological order, materials from his personal archive as well as industrial products are presented, recounting Fiorucci’s unmistakable aesthetic.
The exhibition design emphasises the theatricality of the different parts that make up the story: the entire exhibition is traversed by Elio Fiorucci’s voice – rendered through hitherto unpublished recordings – which retraces some personal moments and is set in dialogue with the voices of other protagonists of the stylist’s history, creating a narrative that is interwoven with the brand’s story.
The graphics and the ironic and provocative language that inspired the stylist are other central elements of the exhibition, rendered through a multiplicity of media, documents and works ranging from the scale of the polaroid to the environmental installation, passing through videos, photographs, architectural models, clothes, accessories and contemporary art works, demonstrating how the brand has always had its own identity, closely linked to the personality of its founder.
Information:
Elio Fiorucci
Curated by: Judith Clark
Exhibition design: Fabio Cherstich
6 November 2024 – 16 March 2025
Translated with DeepL.com (free version)