The entertainment world is rapidly moving from screens and stages to social media scrolling. The celebs without an Instagram profile can be counted on the fingertips and beating like records is now the largest and most significant show of public approval.
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Then there are those famous people who go beyond posting photos, creating original content and opening YouTube channels. The question arises: what should we expect from the videos of Will Smith, Shay Mitchell or Karlie Kloss? Glimpses of real life, behind the scenes of the five-star celebrity lifestyle, any personal confession? Not exactly.
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What these stars offer are how-to guides for skincare and training, super healthy recipes, or they turn into extravagant tour guides taking us around the world. To have become beauty gurus are Shay Mitchell, who reviews products and gives make-up and skincare tips, Jenna Dewan, who has a more spiritual fancy approach talking about meditation and crystal therapy, and Ashley Tisdale, that alternates make-up tutorials with products of her line, Illuminate, with pancake recipes and video reunion with the protagonists of High School Musical.
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With Klossy, the top model Karlie Kloss introduces to a healthy and balanced lifestyle through video recipes, meditation tips and approach to work and study, with some occasional sneak peak of her life between Victoria’s Secret backstage, diving reportage and intensive training.
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The funniest of them all? Undoubtedly Will Smith, who with his irresistible irony makes the Tube people laugh thanks to sketches, travel vlogs and reportages of his family days!
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